South by Southwest 2015 is underway; and it’s happening in our own backyard. The conference, which has grown from 700 registrants in 1987 to a current 79,000 participants, brings together the latest and best in social media, technology, music, business and film. In light of all the crazy, here are some of the trends we’ve been most excited to witness:
Social Media – The Good, The Bad & The Ugly: Past SXSW social media topics have included cyber-bullying as well as the platforms’ role in ISIS and other terrorist organizations. However, with South by organizers using Twitter to update attendees on panels; attending companies engaging with fans via Facebook; and visiting celebrities sending out ATX-inspired Instagram photos, it’s safe to say social media has a live and positive influence at SXSW. Some of the topics this year include The Art of Social Media, The Human Touch in Social Media and Social Media and Women’s Egos.
Good Business – Taking it a Step Further: The rebranded SXgood portion of the conference allows tech entrepreneurs, content creators and nonprofits to discuss the good things brands are doing. While everyone is here to exchange knowledge, it’s refreshing to hear form those who have a world-changing purpose and motive. Some of our favorites in the space include Jason McBriarty of the Levi Strauss Foundation and Nora Rahimian, whose work inspired a session on Using Entertainment for Social Justice.
Be Content – With Your Content: With over 500 sessions containing the word ‘content,’ we look forward to seeing how this topic grows this year. Every company produces content to a degree, but as a social media and marketing agency, we’re particularly excited to learn new ways to market to millennials, to use the cloud to enhance the creative process and to create more content in general.