- Attract your existing clients to become your “fans” on Facebook should be your first priority. If you have an existing website where customers can buy directly, use an eye-catching POS (point-of-sale) graphic hyperlink to connect them to your Facebook page.
- Promote your Facebook page through mass email newsletter marketing because it taps into your already established clientele. It also informs potential clients who subscribe to your emails that you have a Facebook page.
- Have an amazing profile picture. A picture can say a thousand words and that little photo can help attract people who know nothing about your brand to your Facebook page like a billboard on the highway. Profile pictures are currently 180 pixels by 540 pixels, so keep that in mind when uploading your photo because you don’t want it to be pixelated or blurry.
- When non-fans see your Facebook page, use a compelling or amusing graphic to offer them an incentive to “like” it. Even if they aren’t familiar with your brand or product you’ll pique their curiosity and they’ll want to learn more about your brand.
- Facebook’s greatest asset is potential client engagement, so use it and abuse it. Status updates are quick and easy and repeatedly engage your fans because they show up on their homepage. It’s easy to update your fans on company activities and news and they can “like” the status, leave a comment or ask questions. An accessible company is always appealing, so always make it a point to answer your fans’ questions and thank them for being fans. Tag fans in status updates and encourage them to tag you in their status updates.
- Whenever you have an event, invite fans to upload their own photos and tag themselves in your official company photos. They’ll feel like they’re personally involved with the company and it will also create more traffic for your Facebook page because their friends will see it.
- Running “fans only” contests or promotions encourages continued client loyalty and return visits to your Facebook page. Create an inspiring visual Fan Gate on your Facebook page where fans can enter contests and receive swag! Everyone loves a free T-shirt, and having clients walk around town with your logo on their chest or back is free advertising. Stickers are a cheap and easy way to put your logo anywhere and on anything.
- Consider featuring a “fan of the week" or a “fan of the month” on your Facebook page and integrating their photo into your profile picture. This encourages active fan involvement and increases loyalty because they will feel appreciated. You’ll also be tapping into your fans’ social network because their friends will see them featured as a fan and will be linked back to your company page.
- Keep content interesting, trending and relevant. Keep your fans updated frequently on what you do, why you’re doing it and how they can be involved but be careful not to spam. Having a client “like” your company Facebook page doesn’t mean squat if they never visit it again. Uploading watermarked photos and videos catches attention and can be re-posted and go viral, maximizing your company’s exposure and reach to a broader audience.
- Promote your Facebook page wherever possible. This one may seem obvious but can also be easily overlooked. Add a Facebook “like” button to your company’s main website, put the URL on your Twitter account biography and list it on your company’s LinkedIn profile. Add your Facebook page URL to your business card, at the end of your email signature and attach a link when you comment on blogs or articles. If you have a personal Facebook account, encourage your friends to “like” your company’s official Facebook page and to spread the word.
Facebook Marketing Blogs
10 Ways To Increase Your Facebook Fan Count: If you’re looking to expose your company to a broader audience and attract more clients, why not tap into the 750 million plus active users of Facebook?
What Makes For A Good Facebook Post: Daily posts for your Facebook page promote interactions and get people talking about your business. However the problem is always the same..
Promoting Your Next Event on Facebook: Whether it's a sale, a production, a party or a simple get-together - you have an event coming up for your company and you want your Facebook fans...
Adding An Admin To Your Facebook Page: Between client managers, content writers and actual business owners, a lot of people collaborate to make a Facebook page a success. In order to facilitate...
Questions To Ask Yourself Before Hiring An Online Marketing Company: Online marketing has become important for a lot of reasons. The vast availability of the internet, the affordable prices and the wide audiences you can come...
How To Engage A Conversation With Your Fans: The basis of social media is the ability to engage and humanize your brand. It's what separates it from other forms of advertising that only act as a one ...
Linking Facebook to Twitter and Vice Versa: When putting your company on social media, the two most business-friendly applications with a large base of potential customers are Facebook...
Tasteful Commentary During Tragedy: It is a given that we all have to maintain our social media in order to stay relevant as a business...
Why You Should Never Link Facebook and Twitter: Given the every day grind that comes with owning a business, the urge or need to take shortcuts can be very alluring. You may even convince yourself...
Why Your Organic Reach Is Falling and What You Can Do About It: You may have noticed a recent, worrying trend in your Facebook posts.
10 Ways to Increase Your Facebook Fan Count
Kelly Morris, Public Relations Consultant, Owner, Kelly Morris Public Relations
"GetMeFriends have not only improved my company's social media presence, but have taught me a tremendous amount about a new industry critical to the success of my business."
Lauren Barrash, Founder & President, The Houston Wave