Facebook Marketing Blogs

  1. 10 Ways To Increase Your Facebook Fan Count: If you’re looking to expose your company to a broader audience and attract more clients, why not tap into the 750 million plus active users of Facebook?

  2. What Makes For A Good Facebook Post: Daily posts for your Facebook page promote interactions and get people talking about your business. However the problem is always the same..

  3. Promoting Your Next Event on Facebook: Whether it's a sale, a production, a party or a simple get-together - you have an event coming up for your company and you want your Facebook fans...

  4. Adding An Admin To Your Facebook Page: Between client managers, content writers and actual business owners, a lot of people collaborate to make a Facebook page a success. In order to facilitate...

  5. Questions To Ask Yourself Before Hiring An Online Marketing Company: Online marketing has become important for a lot of reasons. The vast availability of the internet, the affordable prices and the wide audiences you can come...

  6. How To Engage A Conversation With Your Fans: The basis of social media is the ability to engage and humanize your brand. It's what separates it from other forms of advertising that only act as a one ...

  7. Linking Facebook to Twitter and Vice Versa: When putting your company on social media, the two most business-friendly applications with a large base of potential customers are Facebook...

  8. Tasteful Commentary During Tragedy: It is a given that we all have to maintain our social media in order to stay relevant as a business...

  9. Why You Should Never Link Facebook and Twitter: Given the every day grind that comes with owning a business, the urge or need to take shortcuts can be very alluring. You may even convince yourself...

  10. Why Your Organic Reach Is Falling and What You Can Do About It: You may have noticed a recent, worrying trend in your Facebook posts.

How To Engage A Conversation With Your Fans


 
The basis of social media is the ability to engage and humanize your brand. It's what separates it from other forms of advertising that only act as a one way stream of information. Social outlets have given us the opportunity for our customers to ask questions, make suggestions or engage in conversations. Many companies have failed to realize this and still treat it like it's a billboard or radio spot.
Fan count is important, but most seem to overlook the most important stat - Mentions (for Twitter) and Talking About Us (for Facebook). These two stats tell us what kind of interaction you're seeing on your page. Whether it's a new fan that recently liked your page or someone engaging with a post you made, it's a running tally of how active your fan base is.
 
Facebook takes all of this into consideration with an algorithm called Edge Rank. It's basic function is to give a Facebook user the most relevant experience every time they log in. If they engage with a brand or friend frequently, they are more likely to see future posts from those properties. Taking that into consideration, this should be your primary focus. The fans will come if they see a business that cares about them and is actively trying to engage its current fan base.
 
Here’s a list of things to consider whenever you create a post:
 
1) Take a look at your current demographic breakdown
Try and initially target your two biggest demographics since you’re more likely to get a response from them.
 

2) Try and end each post with a question
If you’re posting about a domestic beer special, why not ask which domestic beer they prefer?
 

3) Including a photo with your post increases your chance of interaction ten fold

4) Nothing going on at your business today?
Why not post about something that’s a local or national hot topic. Try and steer away from taking a side but ask for your customer’s opinion. 
 
There is no one sure-fire way to engage your fan base. It's more of a trial and error-type experiment. Some things will work better than others. After a month, you’ll get an idea of what your fans care about and what they are most likely to engage with. 
 
Once you have them engaged and posting comments, try and continue the conversation. They’ve taken time out of their day to respond to you and they deserve a response from you. You agree with what they said? Like their post or try and follow up with another question to build on what their response was. Fans see this and are more likely to return and leave responses in the future.
 
Not only does this guarantee fans see updates in the future based on Facebook’s Edge Rank, it also increases the viral effect a post can have. This generates impressions with connections, and that’s what social media is all about.
 

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