Given the every day grind that comes with owning a business, the urge or need to take shortcuts can be very alluring. You may even convince yourself that it’s a necessary evil. This ill-advised mindset can result in any number of shortcuts taken, but the one shortcut that has been fairly prevalent as of late - and discussed here - is a company’s inclination to link its Facebook and Twitter accounts. However, this practice can not only work to the detriment in quality of both your Facebook and Twitter accounts, but also to your business as a whole.
1) It Looks Unprofessional
As any social media guru can tell you, Twitter’s format only allows up to 140 characters, while Facebook allows up to 5,000. This, in and of itself, creates major hurdles in linking the two. Facebook posts that are longer than the 140 character limit on Twitter are naturally cut short. This not only produces a sloppy message, but can deem the posts incoherent or confusing due to the lack of content, context and message in its entirety. Plus, some of these posts will only show up as links with no description.
2) It’s Unoriginal
By definition, linking Facebook posts to Twitter lacks originality. By putting the same content on both mediums, you’re showing a lack of originality and a lack of effort. If your customers think creating two separate posts is too much to ask from you, how are they supposed trust that you will go above and beyond for them in a business-client relationship? Get creative and provide new, refreshing content for each platform.
3) It Impedes Engagement
The goal of social media is to interact and engage with your potential customers. The fact that you're linking Facebook to Twitter already shows your lack of interest and dedication to Twitter. This lessens interaction, impedes progress and makes Twitter seem more like a formality, as opposed to the viable, promising and gainful medium that it has the potential to be.