With lots of talk about the decline of Facebook at the beginning of this year, digital marketers are looking beyond the social media giant and looking for new ways to engage the younger demographic that aren’t using Facebook as much as they once were. The 15 second photo /video sharing app, Snapchat, seems to be it.
Brands are beginning to burst onto the Snapchat scene at a rapid rate. For being only two years old, Snapchat has already exceeded 30 million active users and just a few months ago, turned down a 3 billion (yes, billion with a B) dollar offer from Facebook.
Such brands as Taco Bell, Juicy Couture, and NFL team, the New Orleans Saints have already made a splash on Snapchat. Seventeen Magazine adopted Snapchat and engages with its friends list by having celebrities take over their account and send pictures to its friends.
With all this newfound popularity of Snapchat, engagement is still uncertain and the app has yet to monetize itself. Unlike Facebook or Twitter that have “Likes,” “Favorites,” and “Retweet” metrics, Snapchat has no real way of measuring success other than its friends list and being able to tell if the receiver of the photo / video opened the Snap or not.
Snapchat is the newest, hottest thing that the younger demographics are going to, which makes it attractive to brands. Andrew Cunningham of digital agency, Huge says, “the fact that Snapchat users tend to pay closer attention to each post because they have to hold their fingers to the screen to view it, is pretty attractive for a brand."
Here at GetMeFriends we have recently rolled out Snapchat for one of our clients and are engaging our users with exclusive promos and discounts for their Snapchat friends.
What are your thoughts on engaging your audience with Snapchat? Let us know on Facebook, Twitter & Google+.