Facebook Marketing Blogs

  1. 10 Ways To Increase Your Facebook Fan Count: If you’re looking to expose your company to a broader audience and attract more clients, why not tap into the 750 million plus active users of Facebook?

  2. What Makes For A Good Facebook Post: Daily posts for your Facebook page promote interactions and get people talking about your business. However the problem is always the same..

  3. Promoting Your Next Event on Facebook: Whether it's a sale, a production, a party or a simple get-together - you have an event coming up for your company and you want your Facebook fans...

  4. Adding An Admin To Your Facebook Page: Between client managers, content writers and actual business owners, a lot of people collaborate to make a Facebook page a success. In order to facilitate...

  5. Questions To Ask Yourself Before Hiring An Online Marketing Company: Online marketing has become important for a lot of reasons. The vast availability of the internet, the affordable prices and the wide audiences you can come...

  6. How To Engage A Conversation With Your Fans: The basis of social media is the ability to engage and humanize your brand. It's what separates it from other forms of advertising that only act as a one ...

  7. Linking Facebook to Twitter and Vice Versa: When putting your company on social media, the two most business-friendly applications with a large base of potential customers are Facebook...

  8. Tasteful Commentary During Tragedy: It is a given that we all have to maintain our social media in order to stay relevant as a business...

  9. Why You Should Never Link Facebook and Twitter: Given the every day grind that comes with owning a business, the urge or need to take shortcuts can be very alluring. You may even convince yourself...

  10. Why Your Organic Reach Is Falling and What You Can Do About It: You may have noticed a recent, worrying trend in your Facebook posts.

Brands Are Flocking to Snapchat, But Is It Worth It?

snapchat marketing

 
With lots of talk about the decline of Facebook at the beginning of this year, digital marketers are looking beyond the social media giant and looking for new ways to engage the younger demographic that aren’t using Facebook as much as they once were. The 15 second photo /video sharing app, Snapchat, seems to be it.

Brands are beginning to burst onto the Snapchat scene at a rapid rate. For being only two years old, Snapchat has already exceeded 30 million active users and just a few months ago, turned down a 3 billion (yes, billion with a B) dollar offer from Facebook. 

Such brands as Taco Bell, Juicy Couture, and NFL team, the New Orleans Saints have already made a splash on Snapchat. Seventeen Magazine adopted Snapchat and engages with its friends list by having celebrities take over their account and send pictures to its friends.  

With all this newfound popularity of Snapchat, engagement is still uncertain and the app has yet to monetize itself. Unlike Facebook or Twitter that have “Likes,” “Favorites,” and “Retweet” metrics, Snapchat has no real way of measuring success other than its friends list and being able to tell if the receiver of the photo / video opened the Snap or not.

Snapchat is the newest, hottest thing that the younger demographics are going to, which makes it attractive to brands. Andrew Cunningham of digital agency, Huge says, “the fact that Snapchat users tend to pay closer attention to each post because they have to hold their fingers to the screen to view it, is pretty attractive for a brand."

Here at GetMeFriends we have recently rolled out Snapchat for one of our clients and are engaging our users with exclusive promos and discounts for their Snapchat friends. 

What are your thoughts on engaging your audience with Snapchat? Let us know on Facebook, Twitter & Google+.

 

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