Facebook is forcing businesses to “pay to play” - leaving a lot of content creators out of the money when it comes to reaching News Feeds. But even if you don’t have the biggest ad budget in the world, there are still things you can be doing on your company’s Facebook page to get better results. Here are 17 ways that you can improve your News Feed performance:
1) Identify Best Tactics with Facebook Insights
What has worked in the past? Download the last six months of your Facebook Insights data and look at what content your fans responded to the most. Depending on your goals (getting new fans, increasing engagement) you can look for content that showed favorable results and go from there.
2) Email Marketing + Social Media
If you have a newsletter that you email out to followers, use that to bolster your News Feed performance. Every time you write a newsletter, include a link to a Facebook page update with a simple question that they can answer. Use your success in one arena to help another.
3) Tweet It Out
If you have a top-performing post on Facebook or want to promote a recent update, tweet it out! Don’t assume all of your fans are following you on all social media platforms.
4) Pin It
Pinterest is fast-becoming one of the most popular social media sites around. When you pin something, you have the option of including a URL. Take a photo you want to promote from a Facebook post, pin it on Pinterest and link back to the Facebook post.
5) Guest Blogging/Posting
Check out your Facebook Insights and go to the “Visits” report. Scroll all the way down to the “External Referrers” section. This is a graph that shows you who is referring to your Facebook page. If you have someone referring to you constantly, why not contact them and see if you can write guest posts or a guest blog on their website? Create better relationships with your fans and fellow companies to better your performance.
6) Message Your Friends
If your engagement has hit a wall, reach out to personal friends to help. Obviously, you don’t want to spam them, but a LIKE or SHARE here and there can cause a trending effect for your posts to appear on more News Feeds.
7) Expand On Posts In Blogs
If you see a topic hit a chord with your fans in a post, embed that post in a blog and expand on it. Your fans will appreciate it and you’ll get more followers from Facebook to check out your blog. A win-win.
8) LIKE Boxes
What’s a LIKE Box? It’s a feature that you can add to the sidebar of your website or blog to show your most recent Facebook status updates. Not only does it encourage your blog readers to LIKE you on Facebook, but it also tells them to join the conversation. Look into this feature with plugins.
If it did well before, it could do well again. There’s no harm in reposting an old update as long as you’ve gained new followers in that time and you don’t do it often. Even reformatting the post slightly could make it a big hit for you a second time around.
10) Tag In Posts
If you mentioned another page or event in your update, tag them if you can! They get a notification that they were tagged and will likely reciprocate the favor.
11) Tag In Comments
The interactions that pages can have with individuals is pretty limited, but there is an exception. If you comment on one of your posts, you can tag someone that has already commented. They could get a notification and revisit the post. This is also great for announcing contest winners.
12) Have A Conversation
If you just post something and don’t engage with your fans, it will be dead in the water. Comment on posts and interact with others to start a conversation and keep the post alive on News Feeds!
13) Caption Contests
This is a simple but effective way to grow your reach. Find a strange/interesting but relevant photo to your business, post it and ask for users’ captions in the comments. It’s an easy interaction to achieve and you can give away a prize of your choosing to the best one to keep your fans coming back for more.
14) Let The Content Come To You
You can allow fans to post on your page and get great viral reach in the process. Your page will be tagged and the poster’s friends will be able to see it as well. Not only could you get ideas for content, but you’re rewarding an engaged fan! Don’t worry about spam or unwanted posts - there are settings to ban posts with certain keywords or profanity.
15) Post Frequency
Don’t spam your fans with content constantly and don’t go weeks at a time without posting anything. A general guideline is to always post 1-2 things a day to stay relevant and grow your reach.
16) Know When You Should Post
Go to your Facebook Insights and click on “Posts” to find out what time during the day that your fans are interacting. If you post at 8 a.m. but your fans aren’t interacting until 2 p.m., you’re limiting your potential severely. Put your content time in line with your users’ preferences.
17) Content Strategy
If you deliver awesome, original content, that is what is going to get you on News Feeds. Do research about your area of business, figure out your message and come up with a solid plan for content to deliver a powerful marketing punch.
What other advice would you suggest? Be sure to let us know here as well as on our Facebook, Twitter and Google+ pages.