Wayfair.com, a relatively new company which also happens to be the largest online retailer of home furnishings turned to social media giant, Pinterest as part of its marketing tactics and has seen quite a bit of success in doing so.
The home furnishings online retailer has found that on average, Pinterest referrals spend more than visitors from other social channels.
“Pinterest provides an amazing forum for consumers to share and collect our product images so it’s really an organic way to build brand awareness and drive direct sales,” said Lindsey Bachelder, Community Manager at Wayfair.com
Pinterest is part of a larger marketing campaign at Wayfair.com. Wayfair.com works with bloggers who are quite reputable on Pinterest to source high-quality, unique photographs for their boards, blogs, and content articls.
“Visual omagery drives inspiration, it’s what makes you want to buy things,” said Wayfair.com CEO, Niraj Shah
Wayfair.com took advantage of the “Pin It” button and added one to every product page and article on its site, making it easy for their visitors to store things they love on Pinterest. They also recently integrated with Pinterest’s “Top Pins” API, so now people can see Wayfair.com’s “Top Pinned Products” right on their site.
With Pinterest, Wayfair.com is able to see what has been Pinned on a daily basis so they can understand which trends are most popular. They then offer promotions on some of the most popular items.
“Pinterest provides an amazing forum for consumers to share and collect our product images, so it’s really an organic way to build brand awareness and drive direct sales,” said Bachelder “Every day we are unlocking more of Pinterest’s potential for our brand.”