78% of consumers trust peer recommendations, only 14% trust advertisements.
We will non longer search for products and services, they will find us via social media.
If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
80% of companies use social media for recruitment; 95% of these used LinkedIn.
Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts. Instead they are distributing: eReaders + iPads + Tablets
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth