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Adding An Admin To Your Facebook Page

Between client managers, content writers and actual business owners, a lot of people collaborate to make a Facebook page a success. In order to facilitate this, Facebook has a handy feature that allows page owners to give administration access to other Facebook users so that they can begin working on your page. The process can be a little tricky, so here is a step-by-step guide on how to give another Facebook user access to your page:

10 Ways to Increase Your Facebook Fan Count

If you’re looking to expose your company to a broader audience and attract more clients, why not tap into the 750 million plus active users of Facebook? Maintaining and engaging Facebook page and advertising it can be exceptionally beneficial in getting information about your company circulated quickly. Here are some tips on getting and keeping as many fans as possible for your company’s Facebook page:
 

What Makes For A Good Facebook Post

Daily posts for your Facebook page promote interactions and get people talking about your business. However the problem is always the same - what are you going to post? Should it be funny or serious? A quick short note or a detailed multi-paragraph affair? Although post content varies in tone and variety between businesses, these are some general tips for making a quality post to grow your fan page:

Promoting Your Next Event On Facebook

Whether it's a sale, a production, a party or a simple get-together - you have an event coming up for your company and you want your Facebook fans and customers to be there to take part in it. It takes little effort on the fans' part to interact with your company on Facebook (a simple like, share or comment doesn't take more than a few seconds), but how in the world are you going to get them away from their computer and at your event using social media? Here are a few things you can do through your company's Facebook page to get people at your next event:

Linking Facebook to Twitter and Vice Versa

When putting your company on social media, the two most business-friendly applications with a large base of potential customers are Facebook and Twitter.The problem is these two don't always like to play along (it makes sense, they are competitors after all). Luckily, there is a way so that if you post something on Facebook, it will go to your Twitter and vice versa. We don't necessarily recommend doing this because each medium has their own strategies with content that work best, but we understand that in a busy world, you don't want to have to post something twice. Here is what you need to do:

Why You Should Never Link Your Facebook and Twitter

Given the every day grind that comes with owning a business, the urge or need to take shortcuts can be very alluring. You may even convince yourself that it’s a necessary evil. This ill-advised mindset can result in any number of shortcuts taken, but the one shortcut that has been fairly prevalent as of late - and discussed here - is a company’s inclination to link its Facebook and Twitter accounts.  However, this practice can not only work to the detriment in quality of both your Facebook and Twitter accounts, but also to your business as a whole.

Why Your Organic Reach Is Falling and What You Can Do About It

You may have noticed a recent, worrying trend in your Facebook posts. Articles and photos that used to be hits on your page aren't doing nearly as well. Comments, LIKES, Shares...they're all down. But before heads start to roll, you should know this isn't your fault. The old saying goes "it's not you, it's me." Well, in this case it really isn't you - it's Facebook. 

How To Do A Facebook Retargeting Campaign in Google AdWords

A retargeting campaign is an effective, affordable way to get your business' ads in front of eyes that matter. Here's how it works. Once users visit your website, a couple of lines of code will keep track of them using what are called cookies and show them ads for your business on their favorite websites - such as Facebook.  Hence the name "retargeting" - you are simply trying to retarget users that have already been to your website to come back. All you need to get started is access to your website's back-end and a Google AdWords account. After that, here's what you need to do:

Sponsored Stories Are Out, API Is In

API (Ads-Application Program Interface) is the latest enhancement from Facebook’s new ad targeting. Sponsored Stories will be laid to rest April 9th of this year. For those who don’t know, Sponsored Stories show when a user's Facebook friend interacts with a Sponsored Page, app or event. For example, if one of your Facebook friends Liked GetMeFriend’s Brand Page, and GetMeFriends chose to promote that interaction, you would see it as a Sponsored Story within your News Feed.

17 Ways To Get Better News Feed Results

Facebook is forcing businesses to “pay to play” - leaving a lot of content creators out of the money when it comes to reaching News Feeds. But even if you don’t have the biggest ad budget in the world, there are still things you can be doing on your company’s Facebook page to get better results. Here are 17 ways that you can improve your News Feed performance: