Facebook Marketing Blogs

  1. 10 Ways To Increase Your Facebook Fan Count: If you’re looking to expose your company to a broader audience and attract more clients, why not tap into the 750 million plus active users of Facebook?

  2. What Makes For A Good Facebook Post: Daily posts for your Facebook page promote interactions and get people talking about your business. However the problem is always the same..

  3. Promoting Your Next Event on Facebook: Whether it's a sale, a production, a party or a simple get-together - you have an event coming up for your company and you want your Facebook fans...

  4. Adding An Admin To Your Facebook Page: Between client managers, content writers and actual business owners, a lot of people collaborate to make a Facebook page a success. In order to facilitate...

  5. Questions To Ask Yourself Before Hiring An Online Marketing Company: Online marketing has become important for a lot of reasons. The vast availability of the internet, the affordable prices and the wide audiences you can come...

  6. How To Engage A Conversation With Your Fans: The basis of social media is the ability to engage and humanize your brand. It's what separates it from other forms of advertising that only act as a one ...

  7. Linking Facebook to Twitter and Vice Versa: When putting your company on social media, the two most business-friendly applications with a large base of potential customers are Facebook...

  8. Tasteful Commentary During Tragedy: It is a given that we all have to maintain our social media in order to stay relevant as a business...

  9. Why You Should Never Link Facebook and Twitter: Given the every day grind that comes with owning a business, the urge or need to take shortcuts can be very alluring. You may even convince yourself...

  10. Why Your Organic Reach Is Falling and What You Can Do About It: You may have noticed a recent, worrying trend in your Facebook posts.

How To Do A Facebook Retargeting Campaign In Google AdWords

facebook retargeting campaign

A retargeting campaign is an effective, affordable way to get your business' ads in front of eyes that matter. Here's how it works. Once users visit your website, a couple of lines of code will keep track of them using what are called cookies and show them ads for your business on their favorite websites - such as Facebook*.  Hence the name "retargeting" - you are simply trying to retarget users that have already been to your website to come back as loyal customers. All you need to get started is access to your website's back-end and a Google AdWords account. After that, here's what you need to do:

1) Create An Account

facebook retargeting campaign

Once you have your AdWords client center set up (
http://google.com/adwords), click on "Create account" near the top. In the drop-down menu, select "AdWords." Once you have put in the name of your business, the time zone you operate in and what form of currency you'll be using, hit "Create account." 

2) Create Your Retargeting Campaign

facebook retargeting campaign

Go into your new AdWords account for your business and click on "Create your first campaign." Give your campaign a name like "Retargeting" then where it says Type, click on the drop-down menu and select "Display Network Only." This means that we only want to show ads on websites and not on any Google search pages. After that, select "Remarketing" (retargeting and remarketing mean the same thing). Finally, click on "Set up remarketing" at the bottom.

3) Get The Code
facebook retargeting campaign

Once you click on "Set up remarketing," this notification should pop up. Enter the e-mail of the person who handles your website's back-end - whether it be you or a systems administrator - and hit "Send and continue." This person should receive an e-mail with a couple of lines of code for you to put in your website. You can either place this "retargeting tag" in the footer of your site to work on all pages or you can put it in each page individually depending on your preferences. Go back to AdWords and hit "Continue" then "Return to campaign."

4) Set Up The Rest Of Your Campaign
facebook retargeting campaign

Back at the Campaign creation screen, you need to decide if you want to do automatic or manual bidding (Bid Strategy) and then select your daily budget. This amount is the most you will be charged in one day depending on who clicks on your ads. Hit "Save and continue" at the bottom when you are finished.

5) Create An Ad Group
facebook retargeting campaign

Give a name to your ad group, then select a default bid - the maximum amount you want to bid for a space to display your ad on a website. For a retargeting campaign, a default bid of $2.00 should be good (your actual cost should be less than $1/click). Next, click on the double arrow button next to "All visitors" to move that audience into your AdWords account. This will keep track of the amount of users who are visiting your site and who will be shown the retargeting ads. Finally, hit "Save and continue." 

6) Create Ads

facebook retargeting campaign

Using the tools provided by Google AdWords, create compelling text and image ads to convince users to come to your website. Going through the full process of making ads is beyond the scope of this blog, but here are tips from Google on how to make both
text ads and image ads for your retargeting campaign. Once you've finished making ads, hit "Done."

7) Select Where You Want Your Ads To Go

facebook retargeting campaign

Once you have put in your billing information (go to Billing-->Billing Summary), it's time to put your ads on Facebook. In your company's Retargeting campaign screen, click on the "Display Network" tab, then click on the green "+Targeting" button. Go to the Ad Group you want to do this with (you should only have one), then select the "Add targeting" drop-down menu and click on "Placements." Click where it says "Add multiple placements at once" and type in the URLs of the websites you want to display ads in. Since this is just going to run on Facebook, all you want to enter is "facebook.com". Hit "Add." Finally, scroll to the bottom and hit "Save."

8) Check Your "Audiences" Tab

facebook retargeting campaign

Your ads will only start showing once AdWords has accumulated 1,000 "cookies" or unique users to your site. Click on "Shared Library" in the bottom left of your screen, then "Audiences" to keep track of your list size.

That's it! Once you've gotten over 1,000 unique users after embedding the retargeting code, you will start to show ads. You can always change your ads and customize your bids depending on your budget, as well as add more websites that you want to show your ads on. Be sure to stay tuned to this blog for more helpful posts in the future.

*Note: Since Facebook has its own advertising system, AdWords ads will most likely show up in its third-party apps rather than on Facebook pages themselves

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